But the early days of the Trump administration highlight the pitfalls of sucking up
Everyone loathes a sycophant. Management experts warn about the poisonous influence of the flatterer. Academics cite the business risks of being surrounded by servile toadies. Leaders insist they are never swayed by suck-ups.
Brian Moynihan, Bank of America’s chief executive, began with a chummy reminder of Trump’s first-term visit to Davos five years ago, when “we walked among 150 CEOs from all over the world and you engaged with them about your policies”. I learned this as a young political reporter in Britain when covering my first party leadership contest. To my surprise, an MP who had been among the earliest and loudest supporters of the winning candidate was left on the backbenches, when the new leader announced his cabinet.
“I believe you don’t know me as well as my fellow panellists,” said Santander’s Ana Botín as she told Trump that her bank was large and had 170 million customers. “That’s more than my friend Brian or Jamie ,” she added to laughter and applause, before briskly asking Trump how fast he would meet his vows to deregulate and cut bureaucracy.
Wilding is no fan of sycophancy. She makes the case for understanding a boss’s needs and earning their support by communicating effectively.
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