The popcorn dress has become the 2020s “It” dress. allisonpdavis reports on how a stretchy, nubby bodycon dress with aughts-era Limited Too vibes became the post-pandemic go-to splurge
Photo-Illustration: by The Cut/Clockwise from top left: Courtesy of Instagram When romance novelist Jasmine Guillory first saw the Mara Hoffman popcorn dress, she was so taken with it she purchased a version without trying it on, instead trusting a FaceTime modeling session with a friend,food writer Helen Rosner, to help her determine sizing. Guillory bought the Sloan to wear to a wedding. A year later, she saw photos of Rosner wearing another version of the popcorn dress to her baby shower.
My DMs were an avalanche of “My life is filled with these dresses” and “I have two!” and “I just bought one for a wedding … Should I have?” and reports of wearing it to book launches, important dinners, fancy celebrations, premieres, engagement parties, bridal showers, bachelorette parties, weddings, baby showers—a dress that basically covers all the major milestones of an adult life.
How did a dress born of a relic of the early aughts now found in dollar-store bins and late-night HSN collections become the 2020s “It” dress? “My theory about this dress is it’s like ‘the Mr. Big of dresses’ because it’s $200 too expensive, so we all idealize it,” saysBeyoncé in the Laura, posted on her Instagram in July 2021, before the dress was released.
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