The pandemic pushed a digital transformation for some of Greater Boston's immigrant-owned businesses
During the pandemic, Carlos Espinoza-Toro's mission was to help small businesses survive. For him, the last two years felt more like 200.
In 2020, Espinoza-Toro and his team got to work on a deluge of applications for federal pandemic business relief on behalf of their clients. Together they employ 10 people, a point of pride for Villar and Lara, who immigrated from the Dominican Republic separately a few years before starting their business ventures.
These days, while Lara perfects the fade on one of his barbershop customers, Villar pulls up an application called Booksy. It allows clients to book appointments online. The application also helps her find new customers and keep track of who's coming back.
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