The celebration of straightforward and uncomplicated femininity is a reaction to the prevailing cultural norms of the 2010s
The Barbie film has been a success because it has provided people with something of which the market has been starved. Photograph: Warner Bros/PAembarked on her Eras Tour. As it wends its way into a second and third leg next year, it is set to be the highest grossing tour of all time. Meanwhile, women and teenage girls – some men too, I am sure – flocked to cinemas to watch. It is now the biggest film of the year, and sits comfortably among the biggest of all time.
Hollywood could easily leave this summer with that as their final takeaway. They would be wrong to. Instead, what Barbie and Swift are selling us is something much simpler: girl power is back in vogue. At Swift’s concerts, teenagers swap friendship bracelets with one another, they travel in huge packs and carefully co-ordinate their outfits. They watch Swift glide across the stage in glittery body suits and sparkly boots – no attempt at androgyny in sight.
Taylor Swift has been criticised for having beautiful female friends. Photograph: Theo Wargo/Getty Images for MTV Swift – who has long been a helpful prism to track our attitudes to women, writ large – dominated headlines in 2016 owing to a public spat with rapper Kanye West. She was upset that the rapper referred to her as a “b*tch” in his song Famous. In response to the drama, Buzzfeed published a famous and wildly viral essay titledThe essay argues that Swift “adhered to the markers of white feminine fragility” and weaponised “sexual innocence” all in the name of record sales.
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