Even if you aren't hiring a PR practice to help you manage your online presence (or your 'brand'), projecting a more fully formed idea of who you are, what you think, and what interests you and why can help you stand out from the crowd.
Bots are everywhere. Celebrities are plastic. Photos are fake. News is biased. It's no wonder that authenticity is such a buzzword. We are all craving something real, yet realness is in desperately short supply, it seems. When I started out in PR two decades ago, I worked for people, plain and simple. Now, everyone speaks of"building their brand.
Obviously when putting a public face forward, it's important to make sure that it's yours, and an accurate reflection of your values and goals. However, authenticity is far more than just a ubiquitous buzzword. On the one hand, there will always be a great distance between any"real" person and what they project on social media. The cynics will say authenticity is chimerical at best and hypocritical at worst.
But that's not a productive way of looking at things. In fact, when leveraged correctly, creating an authentic online reflection of yourself is a vital roadmap in messaging. Ideally, a public presence ought to cultivate credibility and be preserved across platforms for consistency. This cohesion is crucial in the time of both influencer culture and fake news.
Even if you aren't hiring a PR practice to help you manage your online presence , projecting a more fully formed idea of who you are, what you think, and what interests you and why can help you stand out from the crowd.There's no better way to let the world know who you are than writing your own material.
to share playful, personal visuals; keep your LinkedIn for strictly business; and share your perspective while engaging with others on Twitter.queue? What are you binge-watching? What's on your newest playlist? Any books you cannot put down? Post about them. Posting about the media you consume for pleasure allows for a fuller picture of how your mind works and what interests you have.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘I Hadn’t Even Processed It’: Representative Cori Bush on Telling Her Abortion Story Before Congress“I felt belittled,” says Bush of her experience trying to obtain an abortion as a young Black survivor of sexual assault.
Read more »
Why I won't do a Roth IRA conversion—even if this is the last chanceOPINION: A traditional IRA is better than a Roth IRA because of the upfront tax break now in our prime earning years. If you're in a higher tax bracket in retirement than you are now, then you're really well off.
Read more »
Back After a 19-Month Layoff, Minibar Gets Even More ExclusiveJust six diners a night get to experience the modernist luxury at José Andrés’s crown jewel in D.C. right now (Via Eater_DC)
Read more »
42 Controversial Opinions Millennials Secretly Agree With Even If They Are Incredibly UnpopularI would be shocked if you disagreed with us if you are over the age of 25.
Read more »
'Halloween Kills' could kill at the box office even though it's on streamingFor decades, the horror genre has frightened people into going to the movies, and even as streaming has grown in power, horror hasn't slowed down in the ticket sales department.
Read more »