The Story Behind TIME's 1971 'Jesus Revolution' Cover

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The Story Behind TIME's 1971 'Jesus Revolution' Cover
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In April 1966, TIME had published one of its most controversial covers ever. Here's the story behind the 'Jesus Revolution' cover:

, is among TIME’s grooviest. But Laurie, who had no role in the story and knew nothing of it until he saw the issue, remembers it feeling exactly right. “It felt very current to us,” he says. “Kind of this psychedelic Jesus that wasn’t just traditional Christianity. We were having this fresh encounter with God.”

Laurie, now a senior pastor at Harvest Christian Fellowship in Riverside, Calif., was at the time one of those fresh-faced rebels. His is a tale as old as tax collection: a hotheaded youngster from a difficult background who was heading down a treacherous path until he had a literal come-to-Jesus moment and became a believer, and eventually a pastor.

The TIME story talks of baptisms taking place “at a cul-de-sac beach at Corona del Mar, California,” at a place known as Pirates Cove Beach. “Under a setting sun, several hundred converts waded into the cold Pacific, patiently waiting their turn for the rite. On the cliffs above, hundreds more watched. Most of the baptized were young, tanned and casual in cut-off blue jeans, pullovers and even an occasional bikini.” Laurie was baptized there in 1970.

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