The iconic Coca Cola logo is easily recognised by the vast majority of people across the globe - but not everyone managed to spot the hidden 'subconscious' message within it
Coca Cola, one of the world's most renowned brands, is instantly recognisable by its signature red packaging and swirling white script.
While the Coca Cola logo might appear to be just a stylised rendition of the company name, the elongated tail of the 'C' is believed to symbolise a smile, reflecting the brand's focus on happiness and joy. Richard elaborated: "This subtle message may go unnoticed, but it subconsciously creates a positive association with the brand in the minds of consumers."
It was Frank M Robinson, Dr Pemberton's bookkeeper, who proposed the company name "Coca Cola" and "penned the flowing script that is famous today". Robinson's inspiration for the iconic brand name came from his belief that "the two Cs would look well in advertising", a concept which proved similarly successful for Coco Chanel when she launched her legendary, eponymous fashion house in 1910.
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