When companies discuss their values frequently enough, employee engagement is 88% higher.
Of course, in theory, a company can talk about its values daily and still be utterly hypocritical, incenting and encouraging behavior at odds with its stated principles. But those situations are rare.
One of the great benefits of talking about values frequently is that those discussions encourage employees to hold leaders and each other accountable to those values. For leaders, that can be both a blessing and a curse. It's incredibly painful to hear that we're in violation of our own stated principles. And yet, it's only by getting called out for that hypocrisy that we can course-correct.
Too many organizations throw together a values document without giving much thought to what happens if it fails to hold itself to those standards. Or what happens if leaders and employees start to question whether the company truly believes those principles. As you saw with the employee engagement numbers, the upside is tremendous when a company takes it principles seriously. And when the company embeds them even deeper into its daily operations, the benefits continue to accrue.
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