Clo Cruddas left the ‘toxic’ tech industry to pursue her fashion dream. To mark this year’s Dublin Pride Festival, she collaborated with a former Alternative Miss Ireland on a photoshoot
Clodagh Cruddas left the ‘toxic’ tech industry to pursue her fashion dream. To mark this year’s Dublin Pride Festival, she collaborated with a former Alternative Miss Ireland on a photoshootto meet her hero, the legendary stylist and costume designer Patricia Field. In her city boutique, Field gave her encouragement and advice.
When we meet in the Westbury hotel in Dublin, she describes the experience and those 25 years as “toxic, very passive-aggressive. You need a thick skin, strong work ethic and a lot of grit to be successful”, adding that it also offers opportunities for travel and high earnings.J'Adore Dior, the yellow dress and jacket were made by Irish designer Ro Molloy who specialises in bridal wear.
She recalls one individual who came out at 68, after the death of their mother, and another wearing a dress for the first time. “I didn’t come from this world, they found me,” she says. “They are attracted to my style, my energy, my colour.”, Cruddas has collaborated with Peaches Queen, the talented Irish star and youngest ever Alternative Miss Ireland, on a photo shoot seen here titled “Love is Love”, with three looks – Two Queens Tying the Knot, Disco Divas and J’Adore Dior.
What brings Clo most satisfaction is seeing how people can be transformed through what they wear. Photograph: Joe Duff
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