It’s designed with logo side pockets and detachable shoulder straps — for a weekend getaway, or for a work bag if you prefer a duffel over a tote
Photo: Telfar Today is the official launch of the duffel bag, Telfar’s first bag to be designed outside its incredibly popular shopping bag, dubbed the Bushwick Birkin. Like the shopping bag, the duffel comes in three sizes: small, medium, and large. Right now, it only comes in black. It is designed with logo side pockets and detachable shoulder straps — for a weekend getaway, or for a work bag if you prefer a duffel over a tote.
The launches are now referred to as “drips.” According to the brand, “A drip is not a drop, a drip is never announced.” If 100 people are watching Telfar TV, 100 bags will be dropped, or “dripped,” if you will. This is an attempt to cut down on bots, a.k.a. software programming that scoops up the bags faster than our human hands can reach for credit cards.
In true Telfar fashion, here’s how the “drip” really went: At 12 p.m. ET, there was no content or QR code. Instead, there was a screen that read, “Please excuse us while we make a TV channel.” It’s humorous and genius at the same time because everyone is still tuned in. About an hour into when everyone tuned in, there was finally some action.
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