Interest in the Toronto’s now-closed GarfieldEats and its owner Nathen Mazri endures like Garfield’s love of lasagna
Real Housewivesseveral months after the Toronto closure. It stars Mazri as an overbearing boss, making light of buzzwords like “entergagement,” and generally displaying self-awareness, like he’s in on the joke. Mazri says that the pilot was fully unscripted — a real reality show, with more episodes on the way .
It’s the incredibleness of GarfieldEats that makes it so mesmerizing, along with Mazri’s inability to explain why he chose Garfield from an entire universe of other famous fictional characters. If Hagi is right, and GarfieldEats was simply a questionable business idea spearheaded by an overly confident entrepreneur, it’s still hard to kick the idea that it was some kind of psy-op or prank.
The fact that GarfieldEats inspired so much other creative content and commentary means it may even have been a laudable cultural artifact: an “aesthetic failure” but a “participatory success,” in Shifman’s words. GarfieldEats is memorable because it was a cultural experience, rather than a gastronomic one. And Mazri suggests that he plans to keep that experience alive.If all went to Mazri’s plan, that brand might have included a currently untitled Garfield documentary , and afor Mazri’s fans.
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