The ex-COO's unrelenting focus on ads and growth brought fortune and mayhem but may fail to meet Meta' current challenges or its future business.
The newly christened Meta is likewise building products unlike ones it’s ever built before, ones that have little to do with Sandberg’s experience.
Sandberg’s advertising expertise and vision for Facebook’s growth were instrumental in accelerating the company from a dorky dorm room app into a social network capable of steering democracies. At the same time, her self-proclaimed obsession with scale seeded the foundation for some of the company’s most nefarious controversies around data privacy, surveillance, and political polarization.
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