To find the cure to the current platform malaise, look no further than the iconic spreadsheet.
Of course, creativity often flourishes in digital platforms’ very specific formats. Vine’s six-second videos are perhaps the most famous example of innovation under extreme creative limits. In recent years, the quick technical uptake and endless experimentation of TikTok creators has shown that extraordinary things can be created with a relatively narrow set of features.
But today, she explains, technical constraints are joined by constraints around things like moderation and audience. If you post something, will the platform allow it to stay up? And if it stays up, will that content open you up to harassment from other users? She gives the example of trans creators, whose art depicting themselves or their friends is often a particular target of both platform moderation tools and harassment from other users.
Online content creation today is inextricably entwined with these social components. DeVito talks about trans creators locking accounts or retreating to private digital spaces to share their work in a safer environment, which echoes behavior seen in many communities across the web in recent years, as users move from from big free-for-all platforms like Tumblr and Twitter to closed ones like Discord, or even leave the online world entirely.
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