The chain reported a major discrepancy in performance between urban and suburban areas.
, that kind of city dream might not be cutting it anymore. As the pandemic continues, the burger slinger is lagging behind precisely thanks to its focus on urban areas.in 2001, and has largely stuck to city locations in the decades since.
The result? Pre-pandemic, Shake Shack's brand was sleek and youthful, exhibiting an almost elite air. It was a place where city-dwellers swung through on their way home from the office, snagging a burger while in a suit. But as work-from-home continues and people move away from cities, Shake Shack's business model is flailing.
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