This Beloved Dessert Chain Is Closing Locations Amid Declining Popularity — Eat This Not That

It seems this fad is officially over.

, many franchise owners have since struggled with the excessive competition that had started cropping up everywhere.

It's not just Pinkberry either, other big-league froyo players like Menchie's, Yogurtland, and SweetFrog have dropped in units in 2020, according to the . While the pandemic didn't help frozen yogurt sales, the downward trend was apparent well before the onset of lockdown., which saw stores more than double from 2009 to 2014. Most of these chains appeared as replicas of each other, featuring brightly colored interiors and multi-handle self-service, which left customers with an overabundance of homogenous frozen yogurt chains.

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