You’ve probably noticed the logo on items in your pantry. Here are key things shoppers need to know about B Corporations.
became the first B Corp tequila brand, while Maker’s Mark became the largest distillery to achieve the certification.The B Impact Assessment continues to evolve, so companies must periodically undergo a recertification process in order to maintain their status. “Typically on two-year intervals, our standards are getting more and more rigorous,” says Max Hayes, growth manager at B Lab U.S. and Canada.
It’s understandably easier for larger, more established brands to allocate energy toward goals like a B Corp certification. Ji Hye Kim, who owns a restaurant and hospitality group in Ann Arbor, Michigan, points out that she knows “so many small businesses who take social and environmental responsibility very seriously and practice it every day in their community” but may not have the staff or money to pursue a certification.
. Though her team isn’t writing off seeking certification in the future, it won’t be a priority until the company has the means to pursue it.
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