How did we not see this?
Another day, another mind-blowing logo secret. We all know Hot Wheels, right? The tiny toy car brand has been around since the '60s and has become a staple of every kid's toy box. But we bet you had no idea that the logo has been hiding a genius secret under noses.
A user on Reddit shared the revelation on the 'DesignPorn' Reddit page and has racked up thousands of upvotes. The post points out that the famous firey logo has a hidden wheel in the design between the 'H' and the 'W' . It's brilliant use of negative space , and it's been hiding right in front of our faces. The 'O' and the 'T' on the design squish together to make the rim and the shine on the tyre made up by the negative space.
The post was originally shared by user 09HP onto the 'MadeMeSmile' Reddit page, then reshared onto 'DesignPorn' where another user outlined the wheel in the design. It looks as though I am not the only one who feels completely thrown by this secret, as hundreds of users have commented on the posts expressing similar astonishment .
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