This Irish underwear brand is all about comfort and sustainability

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This Irish underwear brand is all about comfort and sustainability
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Looking to invest in soft-as-a-cloud, sustainably-made underwear? Enter Bon + Berg, a new Irish company specialising in just that

Looking to invest in soft-as-a-cloud, sustainably-made underwear? Enter Bon + Berg, a new Irish company specialising in comfortable, high-quality products made from wood pulp.Hi, I’m Siobhán, an Irish Canadian with a love for high-quality minimalist fashion and all things nature! My path towas definitely not a direct one. At university, I first studied mechanical engineering and then completed a PhD in regenerative medicine.

With Bon + Berg, my aim is to make bras feel more like a second skin, rather than a ‘boob prison’ and to create underwear that is so soft and comfortable, it feels like it’s barely there. To be honest, sometimes designing lingerie feels a bit like engineering! When I first started researching the fabrics and processes used in the fashion industry, I soon discovered that the talk of change taking place in the media was mostly greenwashing. The clothing manufacturing industry is far from sustainable, and we still have a long way to go.

At Bon + Berg, we prioritise transparency and sustainability. Our aim is not to make people feel guilty about their past choices. Instead, we hope to inspire positive change by providing helpful information and creating lingerie that is high quality and ethically made.No, never actually! I always thought I was never stylish enough to work in fashion. As a teenager, I did work briefly as a retail assistant in Debenhams, and then in Oasis, but I always felt a little out of place.

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