‘This Is Us’ Helped Destigmatize Alzheimer’s Disease, New Study Finds

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‘This Is Us’ Helped Destigmatize Alzheimer’s Disease, New Study Finds
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A New Study Finds ‘This Is Us’ Helped Destigmatize Alzheimer’s Disease—Here’s How

is a shared experience among many—it affects an estimated 9 million U.S. adults, per the study, yet it’s so stigmatized that many are afraid to talk about or have little understanding of it.reached approximately 12 million viewers, making it the perfect platform for breaking barriers.

“I think it encourages family discussion and it takes away some of the [stigma] of even saying the word Alzheimer’s,” a 62-year-old female participant said. “I actually think the show will … open the eyes to people that maybe don’t know enough to recognize that those are the early signs of Alzheimer’s,” a 55-year-old male added.Researchers hypothesized that in discussing Randall and Kevin’s disagreement over Rebecca’s treatment, participants would side with one brother or the other.

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