This Lay's x Balenciaga potato chip bag reportedly costs $1,800. Who's biting?

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This Lay's x Balenciaga potato chip bag reportedly costs $1,800. Who's biting?
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Betcha can't afford even just one. This kitschy leather Balenciaga clutch that looks exactly like a $4 bag of Lay's potato chips is rumored to cost $1,800.

PepsiCo-owned PEP, +2.51% Frito-Lay’s potato chips has tongues wagging over its handbag collaboration with luxury fashion line Balenciaga. Why? Well, the floppy leather clutch that looks exactly like a $4 bag of chips reportedly costs a jaw-dropping $1,800. Talk about inflation…

So it should come as little surprise that the images and the reported price tag went viral this week, with many marveling over paying all that for a bag of chips The bags began trending on real-time Google searches on Thursday, the same day that the latest economic data report revealed that the core consumer price index jumped to 40-year high.

Or there were plenty of jokes to be had, such as the name mashup “Ba~Lays~iaga” suggested under Gvasalia’s post. Or who could forget when Balenciaga also designed a $2,145 extra-large shopping tote made of wrinkled blue leather for its Spring/Summer 2017 collection that was an “homage” to Ikea’s signature 99-cent shopping bag.

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