There’s a big buzz around natural beauty right now. A back-to-nature approach to beauty, health and lifestyle is bringing a vibrant, natural element back into wellness.
Embracing experiences like sea swimming and hiking through the Irish landscape captures this shift, boosting physical vitality and mental calm while celebrating the joyful and profound benefits of connecting with nature. And there’s a broader movement toward authenticity and purity in our everyday choices, as reflected in the growing popularity of natural ingredients in products.
Nature-backed, science-driven skincare products are making waves, competing head-to-head with premium synthetic products. Recent studies reveal that natural skincare ingredients can match the effectiveness of their premium counterparts. Ingredients such as chamomile, calendula, serrated wrack , Irish flax and borage offer a potent and effective alternative to synthetic options, delivering soothing and restorative benefits to the skin and reducing redness without irritation.
“Back-to-nature is revitalising beauty, health and lifestyle with a focus on natural simplicity and authenticity. Nature-backed, science-led skincare is pure, straightforward and effective,” explains Modern Botany’s Rachel Gallagher.Modern Botany excels in creating natural beauty that works, powered by high quality, naturally powerful ingredients derived from Ireland’s native plants. Modern Botany’s formulas focus on potent ingredients that offer an effective alternative to synthetic options.
Modern Botany Recovery Cream offers a premium solution for skin in need of rejuvenation, featuring a blend of natural and botanical ingredients to help revitalise and brighten the skin. This powerful plant-based formula harmonises natural active ingredients from the soil and the sea. The hero plants included are, which offers deep hydration and calming benefits similar to actives in premium products, thanks to its rich mineral and antioxidant content.
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