This TikTok-Famous Beauty Brand Wants to Change Our Relationship With Makeup

Rooted in philosophies of color theory and Chinese medicine, Youthforia is on a mission to create color cosmetics that are actually good for skin.

, taking a more holistic approach that doesn't put its users in the position of sacrificing the health of their complexions for the fleeting glory of a makeup look.

Now, her brand — a streamlined, five-piece edit of primer, setting spray, lip gloss, blush and an accompanying brush — is like an ode to her youthful skin transgressions. Youthforia markets itself as makeup you can sleep in.

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