Price reduction of around 5 per cent likely to put pressure on other retailers to follow suit
In the Autumn of 2021 a litre of full fat own-brand milk in Irish supermarkets cost 75 cent. Today and ahead of the price cut from Lidl, a litre of milk is priced at €1.15.
However, with fuel prices now back at levels not seen since Autumn 2021 and wholesale energy costs also falling considerably pressure was coming to bear on supermarkets to pass on at least some of those savings to consumers.
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