Tomato soup on a famous painting is only the latest example of strange climate protests around the world.
Dana Fisher, a professor of sociology at the University of Maryland who studies protest movements, says that such developments are a form of “tactical innovation,” in which protesters try new strategies to get increased media attention. The media gets accustomed to particular types of activism; a march or a sit-in that once commanded attention soon gets written off as old news.
. At least to the activists involved, the fact that the protest had gone viral was probably viewed as a success. The climate issue — which at times is buried by geopolitical, economic and celebrity news — was back in headlines once again.But as tactics escalate, protesters risk turning off people who may otherwise be sympathetic to their cause. “Research shows that this kind of tactic doesn’t work to change minds and hearts,” Fisher said.
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