Ticketmaster’s Largest Shareholder Blames Bots for Taylor Swift Fiasco

Greg Maffei, the CEO of Ticketmaster’s largest shareholder, Liberty Media, blamed bots for the ticket-selling company’s struggle to get Taylor Swift concert tickets into the hands of over one million “verified fans.”

After a highly criticized ticket presale for Swift on Tuesday, Ticketmaster announced it would cancel Friday’s public ticket sales due to high presale demand.

“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” TicketmasterDue to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.

“Never before has a Verified Fan on sale sparked so much attention – or uninvited volume,” Ticketmaster said in a blog post. “This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.”“It’s a function of Taylor Swift. The site was supposed to open up for 1.5 million verified Taylor Swift fans.

However, some of the millions of Swift fans who could not secure presale tickets with their “verified fan” codes took their

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