Outside researchers can’t easily monitor how truth or lies circulate on the social media platform—raising concerns about its role in spreading misinformation.
even addictive
, but also obscures what content is circulating or being amplified to outsiders. In response, some researchers, including Tracking Exposed, create automated accounts, or bots, to gather data from inside TikTok. The bots are programmed to take simple actions, like viewing videos with certain hashtags, and create a log of the videos served up. Over time, those logs reveal what is most widely seen or promoted in the app.
“This research is fraught,” says Hickey, director of the Algorithmic Transparency Institute, a research project at nonprofit the National Conference on Citizenship. “But it’s critical when you’re trying to understand the impact of the TikTok algorithm on what people are seeing.” His group is currently testing a workaround for the bot blockade.
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