TikTok SoundOn has launched in Australia, allowing creators to upload their music directly, and get paid.
The results of, observers say, could empower TikTok when the time comes to negotiate with its major label content partners on new terms.
“Not all music is included in this test and we do not expect it to impact everyone on TikTok,” reads a statement from the ByteDance-owned business. “While the test is underway, we expect that some of our users will not be able to access our full music and sounds library. For more than half of our community there will be no change to their experience and the test will not impact them.”
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