TikTok Takes on YouTube by Testing Full-Screen Landscape Videos

TikTok has started testing full-screen landscape videos in a bid to compete with rival video platform YouTube.

that it would be testing a new horizontal, full-screen mode with select users globally.

Users who have access to the test feature will see a new “full screen” button appear on square or rectangle videos in their feed. Once they click the button, the video will shift into a horizontal full-screen mode that takes advantage of all the space on a user’s phone. TikTok helped popularize portrait-style videos through 15-second clips and helped make it one of the fastest-growing social media platforms ever.

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