Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech.
If you have been following tech news, you have probably noticed that artificial intelligence is everywhere these days. Tech companies are all about integrating AI into their products and services, and social media platforms are right there with them. Take TikTok, for example – it is testing AI for ads, where AI-powered avatars could soon be making sponsored content for brands.
The idea is for TikTok to develop virtual influencers who can promote and sell products on the platform. These AI avatars would use scripts written by advertisers or sellers from TikTok Shop. However, it is still early days, and the feature isn’t live yet, so it might change as the company tests things out.
The Information's sources have said that TikTok's team has tested these AI avatars but found they are not quite ready to go live and haven’t pulled in as many e-commerce sales as human influencers. However, TikTok thinks these AI creators could still work well alongside their human creators.
If TikTok decides to roll this out, it will need to be careful not to upset its users, especially since it just asked them to help fight off a potential ban by Congress in the US. ." This legislation aims to compel ByteDance, the China-based parent company of TikTok, to sell its US operations. If ByteDance fails to comply, TikTok could face a ban from US app stores and might even be completely blocked from operating in the US.
From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.
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