To buy or not to buy: Russian aluminum dilemma for Europe’s buyers

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To buy or not to buy: Russian aluminum dilemma for Europe’s buyers
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Europe’s power crisis, production cuts, and shortages of aluminum have left consumers in a quandary about Russian supplies of the metal vital for the region’s transport, construction and packaging industries.

Some are choosing to shun Rusal’s metal, while others are more sanguine – pointing to the fact that neither the company nor its metal is under sanctions imposed on other Russian companies after Moscow’s invasion of Ukraine in February.Known in the industry as “the mating season”, consumers and producers gathered at a conference in Barcelona this week to agree on deals to buy and sell aluminum for next year.

Among those rejecting Russian metal for next year are one of the world’s largest aluminum consumer, Novelis, a division of Hindalco Industries, and a unit of Norsk Hydro supplying aluminum products to the auto and construction industries. “We have hundreds of clients globally, representing one of the strongest and most diverse customer bases in the industry. Our business is not defined by those few who choose to buy their aluminum elsewhere,” a Rusal representative told Reuters.

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