'Top Gun: Maverick' has set its sights on the coveted $1 billion box office title.
In its second weekend, ticket sales declined 29% to $90 million, demonstrating more staying power than most blockbuster features, according to data from Comscore. Typically, big budget films see sales fall between 50% and 70% from launch week to the second week.
That strong performance continued: It brought in $52 million in its third weekend, a 42% drop from the second weekend, and $44 million during its fourth weekend, a 14% drop from the third. "'Maverick' has tapped into the cultural zeitgeist in a way only a rare breed of movies ever achieve," said Shawn Robbins, chief analyst at BoxOffice.com.
Robbins noted that"Maverick" was well reviewed and is packed with action, and that it also generated considerable word of mouth, which brought back the original film's audience as well as younger moviegoers.The film has consistently drawn in audiences over the age of 35, a demographic that has been reluctant to return to movie theaters since the height of the pandemic.
"Kudos should be given to Paramount Pictures, who have been a perfect partner for Tom Cruise over the years, and waited for the perfect moment to open the film exclusively in theaters and not consider a streaming release as an option due to the challenges of the pandemic," said Dergarabedian of Comscore."'Top Gun: Maverick' is a textbook example of how you build the perfect billion-dollar box office beast.
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