Limit on passenger numbers has already hit capacity from North America by 4% and from Britain by 3%, Alice Mansergh says
Limit on passenger numbers has already hit capacity from North America by 4% and from Britain by 3%, says Alice Mansergh
It said the target of €9 billion by 2030 could be achieved with “the right strategic supports”, chief among them the review of the passenger cap in Dublin.Tourism Ireland chief executive Alice Mansergh said she is expecting a “slower start” to 2025 due to the cap being in place for winter. “We’ve already seen it has reduced air seat capacity for the island from North America by 4 per cent and from Britain by 3 per cent,” she told The Irish Times.
“We need to understand what are the behaviours of the kind of visitors that are likely to travel across regions and across seasons, who want to stay for longer and do more,” she said. “So we’re looking for people who aren’t looking for a sun holiday but want to get out and about. With our digital advertising we can take into account millions of signals on consumer behaviour to make sure the right message gets to the right people at the right time.
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