'The new trailer is unique to Ireland, this cut is nowhere else in the world.'
While we've come a long way from the Ban-Everything-Too-Risqué attitude we might associate with 1980s Ireland, there are still some elements of that mindset in place, which new horror movieWritten and directed by Irish filmmaker Lee Cronin , chances are you've spotted the creepy poster for the movie adorning the side of buses all across the country:However, this is an updated version of the poster used pretty much everywhere else in the world.
When we caught up with Cronin to discuss all things Evil Dead Rise, we couldn't not bring up the very specific Irish reaction to the promotional campaign for the new horror movie.Cronin told JOE:"Interestingly, in Ireland, it has been the one place... a little bit in the UK, we've had some push back on some of the marketing materials for the movie, for the level of the threat that is there.
"But even the poster itself carries a lot of threat, because you've got this clearly possessed character, and the juxtaposition that she is hugging her children, who seem safe and comforted by her, but [the tagline] says 'Mommy loves you to death', I think that says everything about the movie."is a unique cut in Ireland, it is nowhere else in the world.
Evil Dead Rise arrives in Irish cinemas on Friday 21 April, and you can check out our full interview with Lee Cronin right here:
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