Turkey has sent a letter to the UN formally requesting that the country be referred to as Turkiye in a rebranding effort
The move is seen as part of a push by the country's leaders to rebrand the country and dissociate its name from the bird turkey, and some negative connotations that are associated with it.
President Recep Tayyip Erdogan's government has been pressing for the internationally recognised name Turkey to be changed to "Turkiye" as it is spelled and pronounced in Turkish.The country called itself "Turkiye" in 1923 after its declaration of independence. It is not clear whether the name will catch on widely abroad. In 2016, the Czech Republic officially registered its short-form name, Czechia. While some international institutions use this name, many still refer to the country by its longer name.
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