Premium audio systems have become a major selling point with consumers.
In 2005, when music producer and engineer Elliot Scheiner was working with the Foo Fighters on"In Your Honor," he had the rock group sit in an Acura TL parked outside the studio.
Automakers -- even mainstream ones -- have increasingly turned their attention to high-end, premium audio systems to attract buyers.Renowned music producer and engineer Elliot Scheiner first teamed up with Acura and Panasonic in 1994 to develop the audio system in the TL sedan. "We want people who buy these cars to be intimate with the artists," Ziembe said."We want people to get into their car and have it be a sanctuary."Cadillac decided to team up with AKG, an acoustics engineering and manufacturing company, on the revamped Escalade SUV.
Brian Moody, executive publisher of Autotrader, said automakers are concentrating on premium audio systems to stand out among audiophiles and consumers who are spending more hours of the day inside their vehicles. Tim Gunkel, a sound and acoustics development engineer at Mercedes-Benz, said he's seeing more young people seek out premium audio systems over engine size in their luxury vehicles. Mercedes is currently the only automaker to offer a 4D high performance stereo system where"you can actually feel the music, can feel the impact of the bass, when sitting in the seat," he told ABC News.
British automaker McLaren first partnered with venerable Bowers & Wilkins, also based in the U.K., in 2015 for the 570S supercar. McLaren's audio engineers had to create a perfect audio system for its discerning customers while also factoring in the supercars' sonorous turbocharged V8 engines.
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