Twitter 'Affiliate' badges arrive to combat brand impersonation | Engadget

Twitter 'Affiliate' badges arrive to combat brand impersonation

, Twitter has added a new"Affiliate" badge that can appear alongside an account's verified checkmark. The purpose of the icon is to point you to the account's parent account if it's not the primary account of a brand or organization. For instance, if you visit the

, you can click on the badge to go straight to the main Twitter account. Brands now also have square profile pictures to further differentiate their presence on the platform.

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