Twitter is now pushing recommended tweets to everyone
to their timelines, with the appearance of new topic suggestions and many tweets from seemingly random accounts.
Though the change may feel jarring, it’s not the first time the company has experimented with adding more suggested content. Twitter has been pushing recommendations into various parts of its service, though it has sometimes tweaked how often these suggestions appear.
Interestingly, Twitter’s current CEO, Elon Musk, hasn’t always spoken favorably about the platform’s recommendation algorithms. Back in May,that using the app’s “latest” timeline was crucial to “fix” Twitter’s feed. “You are being manipulated by the algorithm in ways you don’t realize,” he said at the time. Musk, who has also spoken about his desire toTwitter’s algorithms, hasn’t yet weighed in on the new expansion of recommendations, or how the feature works.
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