Twitter says user growth has picked up since Elon Musk took over

Social media platform tries to reassure advertisers amid concerns over direction its new owner will take

Since the second quarter ended on June 30th, the company added more than 15 million mDAUs “crossing the quarter billion mark”, the email said. Twitter reported 237.8 million mDAUs, up nearly 17 per cent year on year, in the second quarter, its final earnings as a public company.

Mr Musk faces a battle to persuade large brands such as General Motors, Mondelez, Carlsberg, United Airlines, Volkswagen and General Mills to resume advertising, with Twitter relying on adverts for the majority of its revenue.The companies have suspended marketing over concerns that Mr Musk, a self-described “free speech absolutist”, will weaken content moderation and get rid of permanent bans for violations.

The Verge first reported the Twitter user growth data. Twitter did not immediately respond to a request for comment. He has posted a poll on Twitter asking if advertisers should support free speech or political “correctness”, and threatened a “thermonuclear name & shame” of brands that had pulled advertising “if this continues”.

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