Twitter is officially delving into the world of podcasts. The social network has announced it is integrating podcasts into its platform as part of its newly designed Spaces tab.
Today’s announcement isn’t exactly a surprise, given that the social network has been spotted testing a podcast addition for the past couple of months. However, initial tests indicated that Twitter was working on a dedicated podcasts tab, but today’s launch shows that Twitter is instead interested in making podcasts a part of Spaces, as opposed to giving them their own home on the platform.
“Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators,” Twitter said in a blog post. “To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”
Twitter says its internal research indicates that 45 per cent of people who use Twitter in the U.S. also listen to podcasts monthly, so now the company will automatically suggest podcasts to help users discover content based on the topics they’re interested in. When asked if Twitter has a timeline on a wider rollout or desktop launch of podcasts, a spokesperson for the social network told TechCrunch that the company will gather feedback on the initial test and build out the feature in the near future.
Twitter says the addition of podcasts is part of its plans to provide users with an “all-in-one, personalized audio destination” by giving users even more audio content to listen to.All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.
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