Twitter says it will add a gray “official” label to some high-profile accounts it currently verifies.
FILE - Twitter headquarters is shown in San Francisco on Nov. 4, 2022. Twitter said Tuesday, Nov. 8, that it will add a gray official label to some high-profile accounts to indicate that they are authentic, the latest twist in new owner Elon Musks chaotic overhaul of the platforms verification system.
The site's current system of using what are known as “blue checks” confirming an account's authenticity will soon go away for those who don't pay a monthly fee. The checkmarks will be available at a yet-to-be-announced date for anyone willing to paywhich will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.
Experts have expressed concern that making the checkmark available to anyone for a fee could lead to impersonations and the spreading of misinformation and scams. The gray label — a color that tends to blend into the background whether you use light or dark mode to scroll Twitter — is an apparent compromise. But it might lead to more confusion, as Twitter users accustomed to the blue check as a mark of authenticity will now have to look for the less obvious “official” designation.
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