Two unsuspecting tech bros attempted to start an online business in knitting supply sales, assuming it would be easy to “disrupt” a market full of hobbyists and grandmas. They could not have been more wrong
that launched recently in response to the growing “wokeness” of knitting culture. And knitting blogs, far from being the domain of inattentive grandmas, hold so much sway that one blog post in 2019 set off a racial reckoning that has lasted years.
“These guys who don’t craft or knit at all spent $80K to buy the domain knitting dot com and think it’ll be a $10m/year business within a year,” the user wrote. “Because knitters are an ‘untapped market.’ Uh. I’m going to bitterly side-eye that.” In a particularly blistering comment under their blog post, a user going by the name Katie Cox tore into the arrogance of entering an established market and assuming that everyone already there was simply missing the piles of potential cash sitting under their noses. She noted that while this is to some degree the nature of startup culture—everyone wants to be the next Uber of something—it is particularly insidious when the market you are trying to disrupt is made up primarily of women.
In his interview with The Daily Beast, Jackness said his business had been entirely misunderstood. He and Bryant didn’t want to shut down small, independent yarn dyers, he said, they wanted to cater to a different market entirely: Beginner knitters who would be buying their needles and yarn from mass-market retailers like Amazon anyway.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tech Veterans Launch AI-Powered Platform to Combat Video Game Toxicity and Disruptive BehaviorGGWP, whose name derives from the common term 'Good Game, Well Played,' has raised $12 million in seed funding led by Bitkraft Ventures.
Read more »
Ukraine Tech Startups Pivot From Software Code to Rescue PlansHeads of tech startups with operations in Ukraine, like StarWind Software, Lemon,io and People.ai, are running their businesses from places like Poland, Israel and Silicon Valley—and helping evacuate and defend Ukraine.
Read more »
Dr. Michio Kaku Answers Physics Questions From Twitter | Tech Support | WIREDDr. Michio Kaku, a professor of theoretical physics, answers the internet's burning questions about physics. Can Michio explain 'string theory' to the layperson? What is a quark? How do black holes distort time? Michio answers all these questions and more:
Read more »
Inside Nike tech exec Ratnakar Lavu's ambitious digital-growth plansNike has pinned its future on digital growth, but its top tech executive is facing huge hurdles, a talent drain, and morale that one insider described as 'absolutely in the tank'
Read more »
Zero-Knowledge Proof Algorithm, PLONK—Protocol: Sin7Y Tech Review (17) | HackerNoonIn this report, Sin7Y will analyze the details of the PLONK protocol and elaborate on how the constraint relationship of the gate is valid.
Read more »
Column: Texas Tech and coach Mark Adams can throw NCAA Tournament haymakersDefensive-minded Red Raiders adopt toughness from Adams, a former boxer
Read more »