It was postponed for three years because of the COVID-19 pandemic, but Tyra Banks has finally opened her grandiose project called ModelLand.
Originally, the project was to have encompassed 21,000 square feet, but that was downsized after the delay.
ModelLand, which sells adult general pass tickets for $35 and VIP access entrances for $225, creates a fantasy version of the modeling world through interactive entertainment, curated retail and user-generated content that can be shared. The experience leads visitors to pose in various rooms, starting in the runway room and winding through spaces called the model school, the wig room, the bedroom and the dance studio. Posing Professionals are available to share industry tips and tricks on how to strike a glamorous pose or discover their best selfie angle.
Banks, who was on the cover of the Sports Illustrated Swimsuit Issue three times and was a Victoria’s Secret model from 2003 to 2015, worked on the project for 13 years before it finally debuted. During that time, she also launched the reality TV show “America’s Next Top Model,” which debuted in 2003 and ran for several seasons.
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