A majority of Facebook and Twitter posts on the topic have come from American misinformation sources, a study finds.
Trending stories about the protest appear to be driven by a small number of voices as top-performing accounts with huge followings are using the protest to drive engagement and inflame emotions with another hot-button issue.
"These major online voices with their bullhorns determine what the algorithm promotes because the algorithm senses it is engaging," she said. Since user engagement remains the most important factor in Facebook's weighting of content recommendations, the researchers write, the most abusive users will wield the most influence over the online conversation.
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