U.S. TV shows try a new election playbook - making voting part of the story

From 'black-ish' to a 'West Wing' reunion.

An undated handout image of Martin Sheen in the"West Wing" reunion episode aimed at promoting voting in November. Eddy Chen/HBO Max/Handout via REUTERS

In"Black Ink Crew," a reality show about a tattoo parlor in Harlem, the Black owner registers to vote for the first time and designs a tattoo to mark the occasion. The Cuban-American family comedy"One Day at a Time" ran an episode about a census worker who comes to their home. Earlier this year, ViacomCBS rolled out a Civic Storylines Toolkit and organized workshops that have been attended by more than 200 writers across comedy, drama and reality shows.

Many of the shows are aimed at millennials and Gen Z, who together outnumber baby boomers for the first time in the U.S. electorate, according to a 2019 report by the Pew Research Center.

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