Major new research from University College Cork has highlighted the damaging impact that 'deepfake' videos can have on public trust.
The first of its kind study looked at wartime 'deepfakes' that were shared on social media relating to the Russian invasion of Ukraine.
According to the study, a lot of real media was incorrectly labelled as deepfakes and it also found that efforts to raise awareness around deepfakes could undermine trust in legitimate videos. According to the research, a lack of deepfake literacy led to significant misunderstandings of what constitutes a deepfake, showing the need to encourage literacy in these new forms of media.
The study was led by UCC School of Applied Psychology researcher John Twomey and co-written with fellow researcher Didier Ching, along with Supervisors Dr Conor Linehan and Dr Gillian Murphy of UCC, Dr Matthew Aylett of CereProc Ltd. and Heriot-Watt University, and Prof. Michael Quayle of the University of Limerick.
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