Let the supermarket wars commence.
Two supermarket giants are currently embroiled in a court battle over the use of a yellow circle. German retailer Lidl has launched a complaint against UK's number one supermarket Tesco for using a design far too similar to its own logo to promote its cheap loyalty card offers.
The design in question features a blue background with a large yellow circle in the middle, which on paper sounds remarkably close to Lidl's logo.
In a lawsuit, Lidl has accused Tesco of trying to “ride on [its] coattails” by using the yellow circle logo on a blue background. But this isn't the first time the two brands have come to blows over the design – according to, Tesco was granted permission to argue that Lidl had applied to trademark its yellow circle on a blue background with no wordmark"in bad faith".
This is by no means the first time we've seen a supermarket take legal action to protect its yellow-and-blue logo. Back in 2021,
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