Ultra premium tequila brand Clase Azul is expanding beyond alcohol and into hospitality. They’re here to sell you Mexican luxury. Here's what a night at Clase Azul Los Cabos is like.
in Los Cabos, Mexico. Clase Azul Los Cabos is home to a boutique, locally inspired restaurant, cocktail bar, omakase experience, and a signature dining event calledis a theatrical diner, equal parts tasting menu and a cultural tour. During the intimate meal—it hosts just eight per sitting—guests learn the history and traditions behind Mexican cuisine while trying limited-edition spirits and food pairings. The dramatic orb room kicks off the event.
I was invited to Los Cabos by Clase Azul for the opening of the space. While I’d been aware of the brand, catching their bottles on the high shelves of the classier bars I frequent, I’d never had the pleasure of trying their product.
It also speaks to the company’s loftier goals in terms of culture and lifestyle. In the same way Armani has branched out into the world of hotels, embodying spaces with the vibe of the brand, Clase Azul is hoping for similar results. They’re trying to create spaces and products that feel decidedly luxury and decidedly Mexican.
“We are growing towards being the first luxury house from Mexico…much like other well-known brands from France and Italy who offer an array of products and services,” said Jose Martinez, Clase Azul’s Global PR Director. “It’s really about immersion and giving our clientele the opportunity to deeply explore and appreciate one of the most beautiful countries in the world.
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