The United Center is hosting the NCAA tournament for the first time in years.
Doors opened at the United Center for the Sweet 16 matchups. Number one-seed Kansas taking on 4-seed Providence followed by Iowa State and Miami. This is the first time since 2016 Chicago has played host to any part of March Madness and as the city continues to recover from the pandemic, the big dance means a big opportunity for bars, restaurants, hotels, and fans.
And after two fairly bad years of business, Ashley Mixon, a manager at Kincade's says watch parties help with the bottom line."I walked through multiple hotels this week and the level of activity is something I haven't seen in two years." "Each week we're seeing numbers get better and better, especially as we go into the spring, then of course we can't wait until the summer," he said.
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