Universal has a new theme park coming to Texas, and a permanent Halloween Horror Nights-style attraction coming to Las Vegas.
Universal’s next Orlando theme park, Epic Universe, won’t be open for another couple of years, but the company’s already announced two more upcoming properties. Curiously, neither will be part of Universal’s existing theme park developments. Last week Universal Parks & Resorts revealed plans for a new theme park in Frisco, Texas, and a year-round version of its Halloween Horror Nights event in Las Vegas.
Instead of sticking to the coasts, the new park will be closer to the center of the country, which should make it attractive to midwestern families who live far from Florida and California. The fact that it’s being pitched as a smaller park for a younger audience—which makes it sound somewhat like a Legoland or the Peppa Pig theme park in Florida—shows that Universal doesn’t necessarily view it as an alternative to its Orlando complex.
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