Color photos. A full-page weather map. Snappy graphics. Expanded sports box scores. 40 years ago, editors elsewhere dismissed what USA TODAY was doing as mere glitz – until, that is, they quietly adopted them for their own papers.
tells the tale of our early years in"The Making of McPaper: The Inside Story of USA TODAY," a book published in 1987 for our fifth anniversary. He was an editor at USA TODAY at the time, but Neuharth gave him free rein, and Prichard wrote with surprising candor for an authorized account."The Making of McPaper" revealed all manner of unflattering detail about infighting and foul-ups and Neuharth’s brusque management style.
Bob Barbrow, chief of the agate desk in Sports, put it a little differently. “When Al wants to water-ski,” he said, “we all row a little harder.” , managing editor for News, would sneak downstairs every night from the newsroom to see her 18-month-old daughter for 45 minutes – or less, when duty called., editor of Cover Stories, which produced the newspaper’s only stories of length, loved Americana. One day he wanted a story about how the first warm day of spring across the American heartland inspires family trips to Dairy Queen.
Our Sports department invented the modern box score, and we became the American newspaper of record for the Olympics. The Washington Post gave exhaustive coverage to teams with Washington on their uniforms – and USA TODAY would do the same for teams with USA on their uniforms.
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